The Importance of Analytics in Patient Recruitment

By: Martin Kilsgård, Head of Product at Trialbee

Patient recruitment today is multifaceted and often chaotic. Various stakeholders contribute to the recruitment funnel, each with their own reporting mechanisms and data sources. This fragmented approach not only complicates the tracking of patient activities but also hampers the ability to make informed decisions swiftly. Questions about funnel conversion rates, the effectiveness of different recruitment channels, and the performance of individual sites remain largely unanswered due to disparate data sources and inconsistent reporting standards.

The Need for Unified Analytics

To solve these challenges, Trialbee’s Honey Platform™ is a stand-alone, vendor agnostic SaaS platform designed provide sponsors with full transparency into patient recruitment – centralizing and standardizing data to give real-time performance management and uncover the true ROI into your recruitment activities.

In this blog, we’ll examine the benefits of full transparency.

One Report for All Recruitment Activities

With the Honey Platform, sponsors gain access to real-time dashboards that consolidate all recruitment vendors and their recruitment activity.  This comprehensive view enables sponsors to swiftly identify high-performing vendors and pinpoint underperforming ones, fostering strategic collaborations and optimizing resource allocation.

In addition to this, the platform offers deep insights into campaign effectiveness, allowing sponsors to refine strategies promptly based on actionable data. The cost-per-candidate calculator further enhances decision-making, enabling sponsors to maximize ROI by allocating resources where they yield the highest impact.

Understand your Candidates on a Deeper Level

In addition, the Honey Platform goes beyond basic metrics to provide deeper insights into candidate behavior and recruitment bottlenecks. Through screening analytics, stakeholders can pinpoint exactly where candidates drop out in the self-assessment process, understand reasons for disqualification, and identify barriers in data collection.

This data aids sponsors in refining recruitment strategies iteratively, improving overall efficiency and success rates in patient enrollment.

Have Meaningful Conversations with Sites

The Honey Platform empowers clinical trial sponsors with actionable insights that facilitate meaningful interactions with sites. By providing real-time site management analytics, stakeholders can engage in informed conversations that reduce the need for frequent and lengthy check-ins.

This capability not only enhances communication efficiency but also enables proactive follow-ups with sites without the delay of waiting for status reports. The platform’s ability to identify gaps in referral processing ensures a seamless flow of patients into trials, while also highlighting high-performing sites promptly.

This proactive approach not only optimizes recruitment efforts but also cultivates stronger partnerships between stakeholders, ultimately driving greater efficiency and success in clinical trial operations.

Stay Focused on Achieving Your Goals

Stakeholders can maintain a clear focus on achieving study goals by accessing a real-time, comprehensive overview of all aspects of study progress. This bird’s-eye view allows for ongoing comparison of current performance against predefined goals, ensuring alignment with project timelines and milestones.

Stakeholders can quickly review key performance indicators (KPIs) to prioritize efforts and maintain focus on critical areas of improvement. Moreover, the platform enables the identification of emerging trends and opportunities through interactive data drill-downs, empowering stakeholders to make informed decisions swiftly and effectively. By leveraging these capabilities, stakeholders can proactively address challenges, capitalize on opportunities, and drive forward the success of their clinical trials with confidence and clarity.

Conclusion

In conclusion, analytics play a crucial role in transforming the chaotic landscape of patient recruitment into a streamlined, data-driven process. The Honey Platform exemplifies how unified analytics can empower sponsors and vendors to gain control over recruitment efforts, maximize ROI, and ultimately accelerate the pace of clinical trials.

By leveraging real-time insights and comprehensive analytics, stakeholders can navigate the complexities of patient recruitment with confidence and clarity, ensuring that every trial has the best chance of success.